How do you remind the public that ASB are the official sponsor of the Auckland Marathon? With a plateful of carbs.
We launched a new brand of pasta to fuel the mind and body of runners. ‘Fasta’ came with motivational messages printed onto each strand. Even the packaging included personalised words of support. It was the perfect way to help a runner cross the finish line. We captured the attention of those outside the running community, achieving an engagement rate of 76% and increasing marathon participation by 14%.