To help Air New Zealand show how crazy they are about rugby ahead of the World Cup, we recruited the All Blacks to star in the latest onboard safety video. Honouring the boys’ moniker through a Men In Black tribute, we cast our very own Secret Agents, including some rugby greats from around the world.
True wordsmith, Scott Moyes, turned his expert hand to hip-hop, penning a global first: an inflight safety rap. The rap, performed by All Black, Israel Dagg, and Kiwi artist, Stan Walker, is set to the tune of Will Smith’s Men In Black theme song - all made possible through a partnership with Sony Pictures and Sony Music.
Living rugby legends such as David Campese, Martin Johnson and Agustin Pichot really got into the spirit in a range of cameo roles alongside Hollywood actor Rip Torn and other characters from the Men In Black film series, including Frank the Pug and the Worms; striking the perfect balance between inflight entertainment and an engaging safety message.
As well as being played onboard every flight, ‘Safety Defenders’ has been publicised through outdoor media, digital banners and promoted posts across social platforms. An instant online sensation with 12.9 million views recorded in the first four days, the video has also featured across global media outlets including CNN, Time, Washington Post, the UK’s Telegraph and Mashable.com.
The success of this film is due to the hard work of all those involved and we would like to say a big thanks to all the talented creatives including Director, Campbell Hooper, Production Company, The Sweet Shop and VFX studio, Beryl, as well as all the talent, Air New Zealand and Sony Pictures for making it possible.
Fasten your seatbelts and stow your tray tables in the upright position because we are about to take off!
This is Safety Defenders.