Emojis are a fun and fast way to communicate. One that crosses borders, cultures and countries. So when it came to telling the world about everything New Zealand has to offer, we decided to use the only real global language. We created an interactive online experience that allows people to plan a trip to New Zealand using only emojis. Simply comment on the Air New Zealand post on Facebook or Twitter with a combination of emojis that best describe your perfect New Zealand getaway. The Air New Zealand bot then replies with a link to your very own Emoji Journey. This personalized Google Maps overlay allows you to find out more about the destinations and activities on offer. Whether you comment with a 'wave emoji', 'shrimp emoji' or even 'poo emoji', there's an Emoji Journey for everyone.
At the 2018 Effie Awards the Emoji Journey for Air New Zealand took out Bronze in Most Effective New Product or Service.