Southbase Construction (established 2013) is a large-scale commercial construction company. Over a short period of time, they have established themselves as a credible and capable business, responsible for some of Christchurch’s iconic Rebuild commercial projects.
Their experience and success in the Christchurch market created a solid platform for growth into new geographical markets - with Wellington and Auckland being the next priorities. To support their entry into these new markets, Southbase wanted to develop a brand manifesto video that could be used as a pre-emptive tool in new business meetings and potential cold-calling, as well as a promotional tool for use in sales/PR follow ups and introductions.
We worked with Southbase to create an engaging, memorable and meaningful brand video that showcases the brand culture, offering and business values. On top of this, we relaunched their website to support their new brand platform.