Craig loves thinking laterally to grow business. He passionately believes that the best way to achieve a goal may not necessarily lie in traditional communication. This means he’s completely open to improving sales tools, culture change or product development as a means to reaching a target.
But he also loves making ads and over the past 20 years has amassed a proud record of campaigns that have achieved high honours in the ad industry’s effectiveness and direct marketing awards. He’s also committed to losing his double chin.