Ash says:
Matt is one of the most talented, trusted and well respected people I know. He always has a smart solution for any challenge, and is constantly finding ways to do things better by challenging traditional industry norms. Also offers a decent level of banter (4.5 star rating).
Debbie says:
Matt Heays is a true creative leader. His enthusiasm for the work, the team, the client and the people, are a rare and special gift. His design skills are the best there are, but most importantly, he is a great, funny, caring guy. We are lucky to have him.
Abby says:
Connie’s got connections. He can get you a brief fast-tracked, extra creative time secured, help with literally anything IT related – and most importantly, a say in the flavour of the monthly birthday cakes. He’s a filing cabinet of useless facts, has an unusual obsession with public transport, and his jokes could definitely do with some work. But he’s also the most reliable person in the office, can find a solution for every problem, and nothing’s ever too much to ask.
Matt D says:
Ash aka Shleigh, True’s littlest legend. Ambitious, driven and an absolute machine at everything she does. By the time you think of something, it's already done (usually at 6am). Not only a weapon in the work place but can cook up an epic braai, a delicious milk tart and serve some South African banter – now, now.
Conan says:
Abby is unique in her ability to combine a big picture view with a microscopic focus on the detail. She gets things done and brings everyone on the journey. She has the trust and respect of both our clients and the True team, who adore her. Abby is also a butcher of common terms of phrase - so if you ever need someone to hit the hammer on the nail, ask Abs.
Shiv says:
Ella has more banter than your dad’s best mate. She's got a killer creative instinct, she makes every project fun, and she looks after clients at the highest levels— then at the end of it all, she’ll level up your Maccas order.
Cam says:
Witty, personable, diligent, humorous, all words you can use to describe Debbie! She's a strategic force to be reckoned with, and is passionate about great creative. She has a fantastic accent and arguably the most precious gumby dog in the office.
Denny says:
They call her Cool Claud. An oasis of tranquillity. She’s exactly who you need when tackling big projects, tricky projects, or just want a laugh on a Friday arvo. Have a production problem? No worries, she’s already solved it.
Stacey says:
Some call him a manifesto god, some call him a word wizard, but titles aside, the way Antony can craft copy is truly something magic. Ant can create epic stories on just about any topic - even the ones he knows nothing about, like female soccer, or how incredible dogs are (he’s a cat guy). While he’s not creating copy gold Ant keeps the office entertained with his dead-pan humour and extensive knowledge of movie trivia.
Matt H says:
Lucinda brings unbeatable energy along with her generous contributions to the swear jar. She’s ruthlessly committed to uncovering strategic insights that drive idea-first creative thinking, and is an advocate for work that unlocks change.
Emily says:
Tash is quite simply a jack of all trades, you couldn’t put her in one basket. She is a confident, brilliant queen who tackles studio and traffic management with ease and style. Oh, and not to mention she was True’s first ever employee.
Lucinda says:
Jess’s brain is wired in a rare and beautiful way. It can be wise and considered, as well as joyfully bonkers. This fortunately turns out to be the exact combination required for producing brilliant creative. Her art direction is on point and she’s legendary for her directing skills in both stills and motion.
Antony says:
Do you need someone with equal parts talent, smarts, and unbridled enthusiasm to run a project? Who combines PR nous, brand expertise, and a sunny disposition? Who is adored by peers and clients alike? The person you’re looking for is THE Emily Clapcott (aka The Em-Meister, aka Electric Ems, aka Emily from the Block, aka Emily the Third, aka Claptain Marvel).
Jess says:
Who do you know that owns 6 vacuum cleaners, is a lover of hard rock music, and who can whip a timesheet out of even the most stubborn creative? It’s the Notorious Sal.ly.Lloyd!!
Tash says:
True’s resident funny man and dog sitter, Shiv brings brands to life with bold design that you won’t forget in a hurry. He also knows that not all fonts look the same, which is good thing for a lead designer to know.
Ella says:
Whenever you walk past Stacey’s desk, there’s always something on her screen that makes you go ‘ooooooh!’. Everything Stacey designs and creates looks next-level-cool, and that’s because she’s next-level-cool herself. She’s also upped the game on creative department LOLs and schooled the over 30s on TikTok trending.
Denny says:
Cam is a cool, calm, and collected dark horse. His editing skills behind the computer are second to none and he repeatedly turns regular into spectacular with ease. Not only is he an editing genius, he also has some top quality banter. Cam is the man who can!
Claudia says:
Denny is an absolute weapon when it comes to retouching. The the speed that he works at has to be seen to be believed. He is also such a good human, he might be Canadian but he is our honourable kiwi.
We’re always happy to chat to nice people. Get in touch here
True to you
The name True is our spur to create work that’s grounded in insights and human truths, and to stay true to ourselves and each other. We’ve always believed the size of a client’s ambition is more important than the size of their business, and every project we take on, large or small, has to build our client’s success.
Our True team includes experts in strategy, creativity, digital, experience design, brand design, production and business management, but those titles are really just here to help make us searchable. The truth is, we’ve found being super collaborative always leads to the best work.
Strategy
Creativity
Digital & Experience
Strategy
We build brands from the inside out. We start by understanding you and your business and using smart tools to uncover customer insights, wider trends, and truths. We then work outwards from core brand through to experience, design and comms.
Brand Strategy
Communications Strategy
Social Strategy
Digital Strategy
Audience Insights
Creativity
Great work comes from a deep curiosity. Our creative and design team are obsessed with making our clients famous. We’ll help your brand tell a story, grab attention, simplify the complicated, and stay true.
Art Direction
Design
Copywriting
Branding & Storytelling
Packaging & Retail
2D/3D Animation & Video
Digital & Experience
Useful is beautiful. We’re ever-inquisitive about designing and building experiences that put people at the centre - whether it’s a website, a service, a product, or an app. If we make people’s lives easier, we keep them coming back.
Experience Design
User Experience
Digital Design & Development
Digital Transformation
CRM & Automation
Digital Analytics
First be true. Then be interesting.
What’s it like to work with us?
First be true. Then be interesting.
You might have noticed that the full stop in our logo is a tad askew. By 13 degrees, to be exact.
That’s The Tilt, and it represents the tipping point where things start to get interesting. It can come from a strategic insight or a creative leap or a good conversation.
What’s it like to work with us?
We’re a tight team, and that means we all actually contribute to the work. We’re not just headshots in a presentation deck, thrown in to impress you in a pitch, then never to be seen again.
We run a nimble and super-collaborative approach to problem solving, anchoring everything we do in caring about each other and caring about our clients’ ambitions.
Our sustainability commitment
True has long been committed to sustainability. In 2016 we benchmarked our programmes using the Toitū Environment auditing progress, and we're proud to have held Gold Certification every year since 2017.
We’re committed to only using green suppliers, from the production partners we team up with, to our office cleaning team, and the taxis we take to visit clients. We are champions for paperless comms, encouraging our clients to publish digital annual reports and build digital brand guidelines
In 2023 we’re proud to be founding partners in Ad Net Zero - the action plan for our industry to be carbon neutral by 2030. And this is only the beginning! We're hyper-aware of the need to keep doing more, and we're committed to finding creative ways to keep making a difference.
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Brands we work with