An independent agency creating work and designing brands that people truly care about.

Hi, we're True

An independent agency creating work and designing brands that people truly care about.

Truth is emotive, transformative, disarming… and these days, completely unexpected. It changes minds, touches hearts, causes riots, and gets stomachs rumbling.

The work we love is centred around what we call The Tilt: that little moment of truth that makes you go “ooh-a”.

Finding The Tilt helps us create work that is undeniably true, truly undeniable, and helps our clients achieve their ambitions. Because the size of a client’s ambition is more important than the size of their business.

Whether you’re talking to one of our experts in strategy, creativity, digital, experience design, brand design, production or business management, we’re all here for the same thing – to find the interesting truths in your brand.

We're True, and we believe that one small word is the foundation great work and great relationships are built on.
We're True, and we believe that one small word is the foundation great work and great relationships are built on.

Strategy

Creativity

Digital & Experience

Strategy

We build brands from the inside out. We start by understanding you and your business and using smart tools to uncover customer insights, wider trends, and truths. We then work outwards from core brand through to experience, design and comms.

Brand Strategy
Communications Strategy
Social Strategy
Digital Strategy
Audience Insights

Creativity

Great work comes from a deep curiosity. Our creative and design team are obsessed with making our clients famous. We’ll help your brand tell a story, grab attention, simplify the complicated, and stay true.

Art Direction
Design
Copywriting
Branding & Storytelling
Packaging & Retail
2D/3D Animation & Video

Digital & Experience

Useful is beautiful. We’re ever-inquisitive about designing and building experiences that put people at the centre - whether it’s a website, a service, a product, or an app. If we make people’s lives easier, we keep them coming back.

Experience Design
User Experience
Digital Design & Development
Digital Transformation
CRM & Automation
Digital Analytics

First be true. Then be interesting.

What’s it like to work with us?

First be true. Then be interesting.

You might have noticed that the full stop in our logo is a tad askew. By 13 degrees, to be exact. 

That’s The Tilt, and it represents the tipping point where things start to get interesting. It can come from a strategic insight or a creative leap or a good conversation.

What’s it like to work with us?

We’re a tight team, and that means we all actually contribute to the work. We’re not just headshots in a presentation deck, thrown in to impress you in a pitch, then never to be seen again.

We run a nimble and super-collaborative approach to problem solving, anchoring everything we do in caring about each other and caring about our clients’ ambitions.

Our sustainability commitment

True has long been committed to sustainability. 

In 2023 we’re proud to be founding partners in Ad Net Zero - the action plan for our industry to be carbon neutral by 2030. And this is only the beginning! We're hyper-aware of the need to keep doing more, and we're committed to finding creative ways to keep making a difference.

We’re committed to only using green suppliers, from the production partners we team up with, to our office cleaning team, and the taxis we take to visit clients. We are champions for paperless comms, encouraging our clients to publish digital annual reports and build digital brand guidelines.

Ad Net Zero

Brands we work with

   

1 Qantas
2 NZC
3 Kiwi Mobile
4 Flight Centre
5 AJ Hackett
8 Les Mills
9 Ballance
10 Generate
11 STIHL
12 Kanapa
14 K3
17 Netball NZ
18 Mercy
19 Blues
21 Wedderspoon
22 Xtendlife
23 Gymnastics NZ
24 2 Before
23 Inghams
24 Skinnies
25 Southern Crossings