Our people are far and away our most cherished asset at True. Since we opened our doors in 2011, we’ve gathered around 40 incredibly talented individuals who bring with them a diverse pool of skills and personalities.

We have deliberately set out to create a work environment and a culture that enables work/life balance, genuine fun and collaboration. We’ve jokingly been referred to as the Hotel California because people who come here seldom ever leave. We must being doing something right.

What does this mean for clients? Well simply it’s stability, knowledge, guardianship and let’s not ignore relationships. For anyone thinking about joining us? It’s about creating the most kick-arse place we can so people can do genuinely satisfying and rewarding work with a great bunch of people who are like family.

Airi Sutherland
Head of Digital Production
Likes; Larry David, pasta, and cold Peroni at the beach

Airi Sutherland, Head of Digital Production Profile Image

Cat Williams
Senior Account Manager
Likes; Adventures, Family chaos, Kind humans, All things Japanese

Cat Williams, Senior Account Manager Profile Image

Clare Waldron
Group Account Director
Likes; Odie, My vegetable garden, Horse riding, Tattie scones & Snow

Clare Waldron, Group Account Director Profile Image

Claudia Miller

Claudia Miller, Producer Profile Image

Conan Gorbey
Operations Director
Likes; My girls, silly jokes, cooking, cycling, Le Creuset frypans

Conan Gorbey, Operations Director Profile Image

Craig Pethybridge
Executive Creative Director
Likes; Street art, Pranks, Puzzles, Inventing, Daydreaming

Craig Pethybridge, Executive Creative Director Profile Image

Lord Denny Monk
Likes; My 3 Girls, ice hockey, everything Central Otago, poutine, mountain biking, my Gibson Guitar, Canadian winters and Tutukaka sunsets

Lord Denny Monk, Retoucher Profile Image

Dom Antelme
Creative Director
Likes; Family, Old school skateboarding, tattoo's, the ocean and Rock n Roll.

Dom Antelme, Creative Director Profile Image

Dori Stevens
Office Manager
Likes; My little family, Jack the black lab, Getting lost in a book, Feasting with friends and Eagles of Death Metal

Dori Stevens, Office Manager Profile Image

Duncan Blair
Creative Group Head
Likes; Dark ales. Dark music. Dark humour

Duncan Blair, Creative Group Head Profile Image

Ella Paramore
Likes; Travel, beaches, taking photos of food and being basic.

Ella Paramore, Creative Profile Image

Emma Cutfield
TV Producer
Likes; Travel, indoor plants, Italian cuisine, Golden Retriever puppies, a good brunch 

Emma Cutfield, TV Producer Profile Image

Fernando Hart
Director | DOP
Likes; The Sixties, thinking out loud, surfing, making films

Fernando Hart, Director | DOP Profile Image

Gareth Moon

Gareth Moon,  Profile Image

Hadley Petraska
Account Manager
Likes; Ice cream, Holidays, My dogs, Home decorating and Laughing loudly

Hadley Petraska, Account Manager Profile Image

Helen Prangley
Group Account Director
Likes; A little bit of shopping now and then, Saturdays with my daughter, summer days at the beach, good manners

Helen Prangley, Group Account Director Profile Image

Holly Smith
Likes; Dogs, 70s music, perfectly spread marmite, thunderstorms, good alignment

Holly Smith, Creative Profile Image

Ian Sweeney
Creative Director
Likes; Nothing

Ian Sweeney, Creative Director Profile Image

Iva Trifonov
Creative Assistant
Likes; Photography, Travelling, Illustration, Polaroids and Daydreaming

Iva Trifonov, Creative Assistant Profile Image

Janelle Herrick
Senior Creative
Likes; Tyre swings in Puriri trees, a challenge, home made waterslides, architecture and new orchards laden with fruit.

Janelle Herrick, Senior Creative Profile Image

Janisa Parag
Head of Planning
Likes; The classic Kiwi Bungalow, Juliette Hogan, Supreme Coffee, 5 Day Test Cricket, Pearl Jam ‘93

Janisa Parag, Head of Planning Profile Image

Jess Standidge
Senior Account Manager
Likes; The Coromandel, Cooking, Stormy beaches, Villas, Typography

Jess Standidge, Senior Account Manager Profile Image

Josh Morrice
Likes; Silhouettes and sunsets

Josh Morrice, Videographer Profile Image

Martin Benfell
Senior Designer
Likes; Mountain tops, ocean floors, the great outdoors

Martin Benfell, Senior Designer Profile Image

Matt Dickinson
Likes; My family, Cricket, Music, Fishing, Eating and drinking

Matt Dickinson, CEO Profile Image

Matt Ellwood
Creative Technologist
Likes; Inappropriate jokes, Putting my foot in it, Martins Bay, Things that just work.

Matt Ellwood, Creative Technologist Profile Image

Matt Heays
Head of Design
Likes; Family, old people's stories, Italy, Dylan, Dancehall, heavy storms, tropical heat, empty spaces

Matt Heays, Head of Design Profile Image

Matt Procter
Account Manager
Likes; Summer, Basketball, Waterskiing, Eating out and Chocolate Ice-cream

Matt Procter, Account Manager Profile Image

Mike Ramsay
Senior Creative
Likes; Tinkering with stuff

Mike Ramsay, Senior Creative Profile Image

Neill McAlpine
Senior Creative
Likes; Family, travelling, music, whisky, craft beer rugby, cricket, fishing

Neill McAlpine, Senior Creative Profile Image

Nigel Sutton
Likes; Summer, road trips, burger rings

Nigel Sutton, Producer Profile Image

Oscar Fernandez
Industrial Designer
Likes; Rock ’n’ roll, beating Scott at table tennis, a good lager, dinosaurs and precision measuring equipment.

Oscar Fernandez, Industrial Designer Profile Image

Pete Hansen
Senior Editor
Likes; Oldschool motorcycles/cars/music/fashion

Pete Hansen, Senior Editor Profile Image

Peter Koopman
Senior Web Developer
Likes; Bass, Jazz, Wine, Travel

Peter Koopman, Senior Web Developer Profile Image

Petra Qvist
Senior Project Manager
Likes; The Swedish West coast, dancing, surfing, travelling, my family, laughing

Petra Qvist, Senior Project Manager Profile Image

Ruby Gregory
Account Manager
Likes; My family, Ocean beach, photography, adventures, the Amalfi Coast

Ruby Gregory, Account Manager Profile Image

Sarah Chernishov
Senior Art Director
Likes; Every kind of dog, all wine, super bright colours, beautiful typography

Sarah Chernishov, Senior Art Director Profile Image

Sarah Pethybridge
Consultant | CRM DM Loyalty
Likes; Likes; MAC make up, Frodo (my cat), Brightly coloured flowers, Waiheke Island, Mexican food

Sarah Pethybridge, Consultant | CRM DM Loyalty Profile Image

Scott Moyes
Likes; Rugby league, Kumara fries, Ginger beer, South Park and Terrible puns

Scott Moyes, Copywriter Profile Image

Sophie Smith
Account Director
Likes; Hot holidays, ski holidays, time with friends & family, wining and dining

Sophie Smith, Account Director Profile Image

Steve Kane
Managing Director
Likes; Splishy splashy

Steve Kane, Managing Director Profile Image

Tash Vranjes
Studio Manager
Likes; Summer evenings spent outside, Makeup, Tattoos, Cheesy 80's music, Laughing

Tash Vranjes, Studio Manager Profile Image

Tiana Gibbons-Campbell
Creative 2.0
Likes; Swimming in the ocean, bush walks, denim jackets and lacrosse.

Tiana Gibbons-Campbell, Creative 2.0 Profile Image

Winnie Dumell
Production Manager
Likes; Sun, sand, sea, wine

Winnie Dumell, Production Manager Profile Image

Join Us

We’re always looking to meet clever, inventive, passionate and talented individuals who can expand and improve what we do.

So if that’s you, let’s chat. Any defined vacancies at True will be posted on our blog and Facebook page. But even if nothing is showing, we’d still like to hear about you.

Send your details to [email protected] - you never know what's around the corner.

Let's Chat
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