All Work

Warner Bros. Discovery—Rush Channel Identity

Full noise, all the time.

True rush posters
True rush post 1

Discovery was launching a new TV channel with content that skewed towards men.

We interrogated the ever-changing Kiwi cultural codes and global trends to find fresh ways of appealing to the target market. Not through outdated stereotypes, but through energy and attitude.

True rush billboards
True rush brand guide

Rush is an entertainment brand that moves forward, not back. Energy, speed, and adrenaline.

Full noise, all the time. It’s in the name, and it’s in the design: italic headlines that streak across the page, gradients and movement lines that provide a sense of urgency. A bold flexible colour system that excludes no one. And a tagline: Experience more.

Next: Land Rover—Brand Campaign