Air New Zealand—Safety Videos

Traditionally, onboard safety videos were viewed as a mandatory chore. But we realised they were in fact an untapped brand opportunity. By harnessing the power of strategy and creativity, we created the most viewed, shared and talked about airline ads in the world. 

Each safety video became a new opportunity to celebrate, unpack, and make fun of the cultural zeitgeist. From the biggest blockbuster movies, to sport, to Betty White (RIP) to the pure beauty of New Zealand.