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Traditionally, onboard safety videos were viewed as a mandatory chore. But we realised they were in fact an untapped brand opportunity. By harnessing the power of strategy and creativity, we created the most viewed, shared and talked about airline ads in the world.
Each safety video became a new opportunity to celebrate, unpack, and make fun of the cultural zeitgeist. From the biggest blockbuster movies, to sport, to Betty White (RIP) to the pure beauty of New Zealand.
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![Safey Video Hero Hobbit](/imager/images/16845/Safey-Video-Hero-Hobbit_2a73786203be8056e14db254713fe877.jpg)
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![Safey Video Hero MIB](/imager/images/16847/Safey-Video-Hero-MIB_2a73786203be8056e14db254713fe877.jpg)
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![Safey Video Hero Safari](/imager/images/16849/Safey-Video-Hero-Safari_2a73786203be8056e14db254713fe877.jpg)
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![Safey Video Hero Summer of Safety](/imager/images/16851/Safey-Video-Hero-Summer-of-Safety_2a73786203be8056e14db254713fe877.jpg)
130 million online views and 7 million unique customers per video. 130 million online views and 7 million unique customers per video.
130 million online views and 7 million unique customers per video. 130 million online views and 7 million unique customers per video.
![Hobbit fight scene](/imager/images/26463/Hobbit-fight-scene_2a73786203be8056e14db254713fe877.jpg)
![Safey Video Grid MIB1](/imager/images/16907/Safey-Video-Grid-MIB1_2a73786203be8056e14db254713fe877.jpg)
![Safey Video Grid Mick](/imager/images/16922/Safey-Video-Grid-Mick_2a73786203be8056e14db254713fe877.jpg)
![Safey Video Grid Rachel](/imager/images/16933/Safey-Video-Grid-Rachel_2a73786203be8056e14db254713fe877.jpg)
![Hobbiton Orc](/imager/images/26465/Hobbiton-Orc_2a73786203be8056e14db254713fe877.jpg)
![Safey Video Grid MIB2](/imager/images/16968/Safey-Video-Grid-MIB2_2a73786203be8056e14db254713fe877.jpg)