AJ Hackett has helped people face their fears since 1988.
From the Nevis Swing, to the Sky Tower Skyjump, to the iconic bungy. But post-Covid, AJ Hackett needed to re-announce themselves to the world with a new platform, campaign, and attitude.
To do this, we broadened AJ Hackett’s purpose. Rather than simply being in the adventure tourism business, they’re now in the fear-facing business - whatever those fears may be.
Introducing LIVE MORE FEAR LESS.
It’s a content-first campaign featuring people who share the AJ Hackett attitude:
• Alien Weaponry, a New Zealand metal band who faced fear by performing in
Te Reo
• Uncle Tics, a TikTok creator who lives with Tourettes
• A naturist who overcame their fear of social stigma
• Jazz Thornton, a mental health advocate who faced her own personal battles
• Cameron Leslie, a top Kiwi Para Athlete
With even more fearless people and stories still to come.