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Following the removal of some key routes, Air New Zealand needed to rebuild brand love. We were briefed to create an emotional brand platform that could present the diverse nature of the airline's business and be enduring for years to come.
Where to Next? is an anthem celebrating the New Zealand spirit of looking forward.
Our creative metaphor for this spirit of optimism was a new dawn breaking across New Zealand – and the world. The results speak for themselves…
Voted NZ’s most loved brand – AMR.
Voted NZ’s most loved brand – AMR.
50% increase in incremental bookings across national and international NPS scores by 15pts equating to a 55% shift in brand detractors to brand advocates