All Work

Air New Zealand—Where to Next?

Reigniting brand love with a new perspective on the world.

Following the removal of some key routes, Air New Zealand needed to rebuild brand love. We were briefed to create an emotional brand platform that could present the diverse nature of the airline's business and be enduring for years to come.

WTN Divers DOC
WTN Queenstown
WTN San Fran

Where to Next? is an anthem celebrating the New Zealand spirit of looking forward.


WTN Adshell Peter Beck
WTN bus blank view screen

Our creative metaphor for this spirit of optimism was a new dawn breaking across New Zealand – and the world. The results speak for themselves…

Voted NZ’s most loved brand – AMR.
Voted NZ’s most loved brand – AMR.

50% increase in incremental bookings across national and international NPS scores by 15pts equating to a 55% shift in brand detractors to brand advocates


Next: New Zealand Cricket—Summer Tour / King Kapisi