In 2020, with elections looming, politics dominated the national conversation. Kiwis needed a sweet antidote for all the petty punditry and political antics.
So it was Griffin’s to the rescue.
Through campaigning, lobbying, debating, and polling, we held a parallel election. The #2020BikkiePoll, where New Zealand voted for their favourite biscuit.
Polling measured the pulse of the biscuit-loving population. And the final results were broadcast across social, digital, and outdoor for the nation to see.
131,000 participants in the campaign nationwide. 131,000 participants in the campaign nationwide.
131,000 participants in the campaign nationwide. 131,000 participants in the campaign nationwide.
57 different political bikkie messages reaching 2.1 million kiwis.
Over 400,000 users reached organically.
