All Work

AJ Hackett—Product Launch

This project’s a screamer.

AJH Screamer Label flat lay final copy

For AJ Hackett Bungy, we created ‘Screamer’ Pilsner beer - the name inspired by the guttural reaction that erupts from a complete momentary divorce of body and mind.

The design draws on the graphic language attributed to the California skate scene in the 1990s. The illustration technique is low-tech and relaxed, originally hand drawn, and then digitised.

AJH Screamer Bottle
AJH Screamer Closeup
AJH Screamer Pattern
Next: Bauhaus—Brand Identity