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Ingham's—Brand Platform

Fixxing family night (with chicken)!

Inghams Chicken Burgers ANGLE Social

Ingham’s Crunchy Fixx Chicken has already made inroads in the freezer aisle thanks to (a) being a crunchy, tasty product range, and (b) our launch campaign, positioning them as the ultimate snack solution.

Now they needed to cement the product in an occasion.

Family night was the goal. Board game night, movie night, or big game night, we needed to get Crunchy Fixx Chicken in there.

Inghams Fixx Mall Lightbox
Inghams OOH All blacks v Aus

Outdoor, social, and video established Ingham’s Fixx as the family snack of choice. 

A partnership with new gameshow The Floor got us on telly.
Topical outdoor placed us front-of-mind at the rugby.
And we even created a brand-new card game called Fixxed! to make family nights better.

Inghams FIXXED Cards
Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy!
Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy! Some family nights can be crunchy!
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