Removing the stigma.
Dignity are a New Zealand non-profit with the goal of making period products accessible to everyone who needs them, so no one misses out on work, education, sport, or anything else in life. Eliminating period poverty and creating period equity.
We were tasked with refreshing their brand to reflect the positive goals of the organisation, as well as improve their online experience.
Their brand became bright, fresh, and optimistic, with swathes of bold colours that work particularly well in digital and social, but are still eye-catching in places like product displays. Our photoshoot was full of the same fresh bright colours, ensuring a seamless brand experience. We cast a diverse range of real women as the faces of Dignity - these are the people Dignity is here to help. These elements combined beautifully for Dignity’s website, creating a space that feels both progressive and welcoming.
