Finance industry advertising is typically very dry, with messaging about returns and funds and percentage points and very little else. Generate came to us wanting to do something that stood out.
The good news? They’re genuinely dedicated to getting great performances for their customers – their funds consistently rank among the top in their categories, often outperforming the average KiwiSaver investment returns, as shown in the Morningstar quarterly report.
So we created the Centre of Performance, a supercharged version of Generate itself and a way to establish their new brand platform: Putting Performance First.
At the Centre of Performance you’ll find top sports performers like Dame Lisa Carrington and Finn Butcher. Punching-above-their-weight Kiwis like Elijah Ellis (the youngest golfer to get the hole-in-one in Taupō). Maybe even a Kiwi who’s good at splitting things… and, of course, Generate’s team of advisers, working hard to maximise everyone’s KiwiSaver accounts.
