![NZHOPS Nectaron Hop Headphones](/imager/images/21417/NZHOPS_Nectaron_Hop_Headphones_2a73786203be8056e14db254713fe877.png)
![Slide 16 9 2](/imager/images/22019/Slide-16_9-2_2022-12-05-031654_dsyb_2a73786203be8056e14db254713fe877.png)
![Sound of Nectaron Tilted phone](/imager/images/22561/Sound-of-Nectaron-Tilted-phone_2a73786203be8056e14db254713fe877.png)
![Vinyl Record PSD Mock Up](/imager/images/21464/Vinyl-Record-PSD_2a73786203be8056e14db254713fe877.png)
The Sound of Nectaron
To launch this new hop, we disrupted B2B conventions with The Sound of Nectaron - an interactive digital experience we designed and built for brewers.
The Sound of Nectaron is an open invitation to brew your own sonically infused playlist. Using the Spotify API, we simulated a digital brewing process that produced the perfect balance of energy, speechiness, valence and danceability - using your music tastes as the main ingredients.
An open invite to brew your sonically infused playlist.
An open invite to brew your sonically infused playlist.