All Work

NZ Hops—(Sound of) Nectaron® Digital Experience

We turned taste into sound.

NZHOPS Nectaron Hop Headphones
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Sound of Nectaron Tilted phone
Vinyl Record PSD Mock Up

The Sound of Nectaron

To launch this new hop, we disrupted B2B conventions with The Sound of Nectaron - an interactive digital experience we designed and built for brewers.

The Sound of Nectaron is an open invitation to brew your own sonically infused playlist. Using the Spotify API, we simulated a digital brewing process that produced the perfect balance of energy, speechiness, valence and danceability - using your music tastes as the main ingredients.

An open invite to brew your sonically infused playlist.
An open invite to brew your sonically infused playlist.
Next: Jaguar—Experience Activation