Ingham’s were stuck in a “chicken time warp” – associated almost solely with the big ol’ frozen bird in the freezer section. They were launching a new range of fun, snackable products to break that perception, including the new Crunchy Buttermilk Fixx range. They’re quick, easy solutions for busy parents (and genuinely tasty!).
Our FMCG campaign was called “Fixx it with Ingham’s” and addressed the messy reality of being a parent, with Ingham’s Buttermilk Fixx as the solution.
The campaign ran online and outdoors, with targeted executions on YouTube recipe videos and in malls.
Sales up 30% over the current projected target. Sales up 30% over the current projected target. Sales up 30% over the current projected target. Sales up 30% over the current projected target.
Sales up 30% over the current projected target. Sales up 30% over the current projected target. Sales up 30% over the current projected target. Sales up 30% over the current projected target.