Ingham’s were stuck in a “chicken time warp” – associated almost solely with the big ol’ frozen bird in the freezer section. They were launching a new range of fun, snackable products to break that perception, with the first being dino-shaped crispy chicken nuggets.
So for the FMCG brand platform, we leaned into the fun.
Kids can never say no to a dino, so that became our line.
Kids can pronounce dinosaur names better than their parents, so that became our language.
The nuggets themselves became our visuals, placed and animated in primordial New Zealand landscapes.
And each execution spoke to a solution for parents.
Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior.
Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior. Drove a 40% increase in sales compared to the year prior.