All Work

Warner Bros. Discovery—ThreeNOW streaming launch

How ThreeNOW popped pimples and made a streaming splash.

Circle popcorn

Warner Bros. Discovery’s New Zealand streaming platform, ThreeNOW, was perceived as a catchup service. It didn’t have the streaming destination caché of the big players.

What it did have, though, was endless hours of entertainment, all the shows you could ever want, and no price tag to be seen.

Three Now OOH3
Three Now Social

So we set up ThreeNOW as the solution to the increasingly complicated streaming landscape. In motion, we have a host who’s so engrossed in her shows that she becomes part of them. And in outdoor/digital messaging, we directly challenged market pain points.

A refreshed design was the final touch, using a bold watermelon colour to stand out against the muted blacks and blues of other services.

Three Now OOH1

"For ThreeNow’s launch brand campaign we recognised we needed our work to be distinctive within an increasingly cluttered and complicated content streaming category. We worked closely with the team at True from concepting stage right through to final outputs. Strategically, they understood our business from the start of the process, ensuring everybody was on the same page and working towards the same goal. Creatively, they worked alongside our marketing and content team to deliver an effective campaign that we’re all really proud of."

Reuben Wiremu
Senior Manager, Brand Marketing ANZ

Next: Fletcher Building—Brand Launch