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Race the Pace is a tech-driven test drive experience which seamlessly connected the very real sporting luxury of the Jaguar F-PACE to the performance experience and fun of Microsoft’s award-winning Forza Motorsport.
600 hours of coding later and anyone could accurately experience the F-PACE with no speed limits, no traffic and no car dealer in the back seat. Just the legendary straights and corners of Silverstone.
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As the Race the Pace experience toured the country, supported by a range of media activity, it attracted record numbers into Jaguar dealerships for a less intimidating, more accessible test-drive experience.
Annual Target 2000 - achieved 3500 during campaign. Exceeded test drives by 37.5%.
Annual Target 2000 - achieved 3500 during campaign. Exceeded test drives by 37.5%.