After the success of 2024’s Qantas NZ campaign (over 115,000 New Zealanders flew Qantas to visit their family and friends in Australia, an increase of 8 per cent on the previous year) it was time for the follow-up. A new story that tapped into the Antipodean connection Aussies and Kiwis share.
The previous campaign had been a globe-trotting romance, centred around the line Connecting Kiwis and Aussies with each other… and the world. This year, we wanted to find a different kind of connection, but with just as much emotional resonance.
We put out a casting call and found the story of Fi, Tracy, and granddaughter Abi. Fi is a Taranaki local whose daughter, Tracy, travelled to Sydney to pursue a career on stage. Separated by the Tasman, the family was brought together over the years by Qantas.
It became a story that crossed four decades, summed up with the line Connecting Kiwis and Aussies for the moments that matter.
The ad was directed by Liv McClymont from Supernormal, and we recorded a new song – a duet of Just the Two of Us, featuring Cherie Mathieson and Ruby Coley.