The All Blacks Experience is a spatial, interactive tour through the history and mana of the team. We were tasked with bringing this incredible experience to life in comms, inviting Kiwis to follow their spirit on an exciting journey from Grassroots to Glory.
He Au Wairua is the spirit that links every All Black past, present, and into the future. After unearthing this beautiful element that made up the brand, we used it to guide the viewer through dynamic visual content, travelling through time and place.
