Tāmaki—Community Identity
Helping one of New Zealand’s largest regeneration projects resonate
Tāmaki (Glen Innes, Panmure, and Point England) is currently undergoing a multi-billion-dollar transformation – and will be one of New Zealand’s largest inner-city regeneration developments once completed.
The transformation project will be completed over a 5 year period – however, there is an immediate need to communicate the vision for Tāmaki to New Zealanders and help change perceptions of the area and what it has to offer.
Our solution was to create a suite of assets that embodied Tāmaki’s multi-faceted opportunity in a way that would resonate in the hearts and minds of people. Ultimately we had to attract people to come to Tāmaki, whilst positioning the project to maximise its investment value to different markets over the next 20 years.
