Florenz—Xtendlife: Always on Social

Refreshing a New Zealand-born brand

Xtendlife is a New Zealand-born natural supplement brand that has been in the global market for over 25 years. However the brand has felt dated and less relevant to the market in recent years, with an aging customer base.

To drive a refreshed relevance of the brand and to bring in a new younger customer-base, we developed an updated brand and comms design that feels social-first.