Despite having rich histories, dating back 30 years in some cases, for nurturing creative brilliance Yoobee had a brand problem with little or no awareness. They were not high on the consideration set for many students and most didn’t know Yoobee’s full course offerings.
Yoobee’s didn’t have the resource or budget to create new campaign assets from scratch. So we took the flat graphics we had developed for the course packs and turned these elements into visually arresting animations. These were then deployed across digital channels to entice potential students into learning more about how they turn their creative passions into potential careers through a practical, real-world approach to learning.