ZIWI is an innovative and ethical New Zealand pet brand who serves global markets in a sustainable way.
They do what they do for the love of dogs, cats, pet guardians and the land (in no particular order).
In 2021 we were asked to help talk about some pretty important things in a playful way. One surely can’t profess to love something if they don’t bother to help people do the right thing. So that’s what we did.
We developed an honest and engaging product narrative for ZIWI across their social channels. And the results were remarkable. Pet Guardians felt more equipped to do the right thing, dogs and cats meowed and woofed with delight. Not bad for just telling the truth.
