All Work

Clayton Hops—Amplifire

Creating the world’s noisiest advanced hops brand

Amplifire Logo
Amplifire Oil Can
Noisier Brews 1920x1080
Amplifire Tshirt

Noisier brews start here

Clayton Hops, New Zealand’s largest hop grower, has set its sights on the future with a new range of advanced hop products designed to cater to the brewing industry’s growing interest in sustainable products and flavour innovations.

We developed a brand name and identity for the range, inspired by the product truth: Amplifire takes all the smash-hit flavour notes from New Zealand’s most popular hops, and dials up the flavour volume, to help brewers create noisier brews.

We also created a new web experience to educate brewers about the new product innovations, and drive pre-orders.

A successful international brand launch, and a happy client whose email is “blowing up with enquiries”. A successful international brand launch, and a happy client whose email is “blowing up with enquiries”.
A successful international brand launch, and a happy client whose email is “blowing up with enquiries”. A successful international brand launch, and a happy client whose email is “blowing up with enquiries”.
Amplifire Website
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