![Amplifire Logo](/imager/images/43693/Amplifire-Logo_2a73786203be8056e14db254713fe877.png)
![Amplifire Oil Can](/imager/images/43794/Amplifire-Oil-Can_2024-01-23-015055_rkhw_2a73786203be8056e14db254713fe877.png)
![Noisier Brews 1920x1080](/imager/images/43808/Noisier-Brews-1920x1080_2a73786203be8056e14db254713fe877.png)
![Amplifire Tshirt](/imager/images/43839/Amplifire-Tshirt_2a73786203be8056e14db254713fe877.jpg)
Noisier brews start here
Clayton Hops, New Zealand’s largest hop grower, has set its sights on the future with a new range of advanced hop products designed to cater to the brewing industry’s growing interest in sustainable products and flavour innovations.
We developed a brand name and identity for the range, inspired by the product truth: Amplifire takes all the smash-hit flavour notes from New Zealand’s most popular hops, and dials up the flavour volume, to help brewers create noisier brews.
We also created a new web experience to educate brewers about the new product innovations, and drive pre-orders.
![Amplifire Boxes](/imager/images/43967/Amplifire-Boxes_2a73786203be8056e14db254713fe877.jpg)
![Amplifire Duct Tape](/imager/images/43975/Amplifire-Duct-Tape_2a73786203be8056e14db254713fe877.png)
![500ml Oil Bottle Box Mockup](/imager/images/43985/500ml-Oil-Bottle-Box_2a73786203be8056e14db254713fe877.png)
![Amplifire Pouches](/imager/images/43997/Amplifire-Pouches_2a73786203be8056e14db254713fe877.jpg)
![Amplifire Oil Trio](/imager/images/44011/Amplifire-Oil-Trio_2a73786203be8056e14db254713fe877.jpg)
A successful international brand launch, and a happy client whose email is “blowing up with enquiries”. A successful international brand launch, and a happy client whose email is “blowing up with enquiries”.
A successful international brand launch, and a happy client whose email is “blowing up with enquiries”. A successful international brand launch, and a happy client whose email is “blowing up with enquiries”.
![Amplifire Website](https://thisistrue.co/assets/images/Amplifire-Website.gif)