We recently launched two new spots for ANZ, featuring New Zealand Olympians, using our long-standing ‘Dream Big’ concept.
The first spot featured present and past Olympians in training, while their voices recite the 'Dream Big' poem about taking on the world. It ignites a sense of courage and optimism that we can achieve success in anything we set our heart on. The second spot encourages New Zealanders to support their Olympic heroes, because a little support can make a big difference.
The ‘Dream Big’ initiative, which we developed together with ANZ, has previously seen the bank bring the wishes of cricket fans to fruition during the Cricket World Cup, and rugby fans during the Rugby World Cup.