Posted by Steve Kane
Today True confirmed its appointment as ASB's new lead brand partner.
ASB General Manager Marketing Shane Evans says,True was the natural partner for the bank as the agency has a proven track record of engaging New Zealanders through emotional story telling.
“True’s impressive body of work shows they understand and connect with New Zealanders, this is an important new partnership for ASB as we continue to evolve our marketing model and we are excited to start working together,” Evans says.
True's Managing Director, Steve Kane, says the agency is delighted at being selected to partner with such an innovative category leader.
"We’re dead excited at the prospect of working with Shane and the team at ASB, the brand has such fantastic pedigree and we’re looking forward to breathing new life into the One Step Ahead platform.
“We’re very fortunate to work with so many ambitious and iconic Kiwi brands and we can’t wait to get alongside With Collective and Carat to help ASB to become the most loved bank brand in New Zealand,” Kane says.