True at Effies 2018

We’re all about creating work that makes a positive impact on customers, community and our country.  

True at Effies 2018

Our Sober Self Chat bot got young New Zealanders to think about their drinking behaviour in a whole new way – a message from their future selves. And our Emoji Journey turned booking into the ultimate social experience.

So we’re just a little chuffed that the industry recognised our progressive work for Air New Zealand and The Tomorrow Project.

The Cheers Sober Self Chat bot took out Silver for Most Effective Use of Technology and a Bronze for Most Effective New Product or Service. And Emoji Journey for Air New Zealand took out Bronze in Most Effective New Product or Service.

See full results here:

https://commscouncil.nz/downloads/2018_Effie_Winners.pdf

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