We’re proud as punch of our latest TVC for Air New Zealand. This smashing little film had us travelling to Nelson to take part in an adventurous exploration of the magnificent Abel Tasman Track. What better place to set the scene for an authentic tale of conservation.
Tasked with creating a film about the corporate partnership between the airline and the Department of Conservation, we began to seek out the human perspective. We felt compelled to tell it through the innocent eyes of children; the very people we protect the environment for, and the ones we must inspire to continue our conservation efforts.
The charming TV spot aims to inspire the nation to get outdoors and explore the natural wonders of New Zealand. It’s a feel-good piece from a brand that is proud to protect our natural heritage and positions them as an airline of preference due to their commitment to conserve our country’s spectacular and unique biodiversity.
Air New Zealand is well aware the environment plays an integral role in their business and understands the effect it has on the nation’s identity and economy. That’s why their on-going partnership with the Department of Conservation is just the tip of the iceberg in their mission to protect New Zealand for future generations.
Big shout out goes to Director Kevin Denholm and the teams at Exposure and Blockhead for joining us on this Abel Tasman adventure, and inspiring all of us to explore a little more of what New Zealand has to offer.