Air New Zealand | Onboard Safety Videos

Air New Zealand | Onboard Safety Videos

Brand Strategy
Customer Experience
Content Production

Onboard safety videos - previously viewed as a mandatory chore - presented a unique and innovative brand opportunity. By harnessing the power of strategy and creativity, we created the most viewed, shared and talked about airline ads in the world.

Each video was new opportunity to celebrate, unpack, and make fun of the cultural zeitgeist. From the biggest blockbuster movies, to sport, to Betty White, to the pure beauty of New Zealand.

With an outcome of 130 million online views and 7 million unique customers per video - we repositioned Air New Zealand as an innovative leader in the airline industry.

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