There once was a girl who was raised on her parents orchard, who grew up to be the CEO of a very fine New Zealand company. When the time was right, and the fruit was ready she set off on a mission to get the goodness of fruit into all dairy and supermarket freezers now jammed up with artificial nastiness. She asked us not to make a fuss “this is for the love of fruit and nothing else” she said.
Who are we to mess with something so precious? This identity is a simple celebration of fruit. It is expressed through true colours and brought to life in simple ways across packaging, social, out of home and signage.