NZ Hops

NZ Hops

Brand Strategy
Core Design
Packaging

We created a brand identity to demarcate New Zealand Hops' position as innovative industry leaders, through crafted subtlety. 

The Bract on a hop functions as a protective and binding shield by interlocking with other bracts to encompass the aromatic magic beneath the shell.

The shield-like profile talks to the brand's strength and tenacity, but also speaks to the heraldry of past ancestory.

We heroed this classic geometric form as a metaphor to describe the New Zealand Hops co-operative - a group of growers, coming together to nurture and fiercely protect the magic they’ve cultivated for over a century and a half. 

Next Case Study

NZ Hops | Nectaron®