How Do You Measure Progress?

Pinning down progression can be difficult and vague to measure: for some, it's taking their first mouthful; while for others, it's an excursion to the moon. Working with ASB, we explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.

The campaign is a fast-moving compilation of people making progress in a range of activities from small achievements to big accomplishments.

The campaign also features four real Kiwis who discuss what progress means to them, including Kiwi shoe company Chaos & Harmony Creative Director Rebecca Anderson, 3D-limb printer Sarah Lin, LA-based tattoo artist Dan Smith and Black Ferns Sevens player Ruby Tui.


Tags: ASB


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