Jaguar | Race The Pace

Jaguar | Race The Pace

Brand Strategy
Digital Experience
Customer Experience

Race the Pace is a tech-driven test drive experience which seamlessly connected the very real sporting luxury of the Jaguar F-PACE to the performance experience and fun of Microsoft’s award-winning Forza Motorsport. 

600 hours of coding later and anyone could accurately experience the F-PACE with no speed limits, no traffic and no car dealer in the back seat. Just the legendary straights and corners of Silverstone. 

As the Race the Pace experience toured the country, supported by a range of media activity, it attracted record numbers into Jaguar dealerships for a less intimidating, more accessible test-drive experience. 

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